I travel frequently between London and Isotoma’s York offices. Every time, I’m forced to endure the frustrating mess that is Thetrainline.com. A couple of months ago, when it had the temerity to run a customer survey, I vented:
The website has been a pain to use as long as it has existed, and the only reason you haven’t made any improvements is that customers are forced to use it in the absence of any real alternative. The moment that alternative comes along you won’t see me for dust.
Subsequently, The Trainline has rolled out some welcome usability improvements (not enough to call it a “new site” as they do in the interview on Econsultancy.) The homepage search form was greatly improved, and a clear, consistent accent colour on buttons and links helped a lot on other pages. Unfortunately, this is as far as it went, leaving their confusing, cumbersome, 12-screen journey unchanged.
The real alternative has finally arrived, in the form of National Express East Coast (note: not nationalexpress.com), designed by Flow Interactive. Here’s why:
Continue reading ‘One less frustration for British rail travelers’
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