Will the other Isotoma please stand up
As the horticultural amongst you may know, Isotoma is in fact a plant. We named the company after the flower because (a) we had some in our garden and (b) because the .com was available (the we at this point being myself and my darling wife). Of such things are history made.
I was reminded of this because I have a Google Alert running on the name of our company. My alerts this morning informed me of two novel facts about “Isotoma”, a word about which I am gaining encyclopædic knowledge. First that Isotoma is an ingredient in a stimulant and second that not only is Isotoma a plant, it is also a pretty gruesome looking arthropod.
After some consideration, I reckon that is a score draw.